Sarah Fender, Vice President of Marketing and Product Management

Sarah Fender joined PhoneFactor in 2007 and is currently the Vice President of Marketing and Product Management. Ms. Fender led the initial launch of the PhoneFactor service and continues to manage the award-winning product line. She is also responsible for market analysis and strategy, advertising, public relations, and lead generation.

Prior to joining PhoneFactor, Ms. Fender played a key role in growing a small e-commerce technology company to a leadership position in the market by driving marketing and product strategy. During her eight-year tenure at LaGarde, she held various leadership roles, including Vice President of Product Marketing and Vice President of Operations.

Ms. Fender was responsible for redesigning the company’s flagship e-commerce platform for the mid and enterprise markets, introducing a suite of professional and technical services, and repositioning the company and its brand to move up market. LaGarde’s e-commerce platform powered online operations for thousands of B2B and B2C clients, including Lee Jeans, Schwan’s Fine Foods, and Alaska Airlines.

Ms. Fender graduated with honors from Drury University, receiving a BS in Communications.